The challenge
Customer onboarding in SaaS and technology often spans sales, customer success, operations, and compliance. When Microsoft Dynamics is one of the core systems, teams may still rely on spreadsheets, email threads, and manual status updates to collect customer details, confirm requirements, and track progress. This can slow down account setup, create duplicated work, and make it harder to maintain a clean view of onboarding status across North American teams and regions. It can also be difficult to standardize sustainability-related data requests or ESG information when different customers provide information in different formats.